In my initial preview I found “Tonight” to be the same old Franz — in a boring way, while “Noble Bird” was the same old Andrew in a good way. I turned to Twitter and Google to see what everyone else is thinking.
First, Google shows parity in the US across the two acts in search, with Franz Ferdinand getting substantially more news hits. Oddly, the albums were released in separate weeks and search results don’t reflect this.
The most interesting distinction through Google Trends came through the location information. I started with no regional filters. Franz Ferdinand popped very high in Croatia and other seemingly odd places. I then filtered for only in the United States.
Bird crushed Franz Ferdinand in Austin, Chicago, Boston, Philadelphia, and Minneapolis. FF dominated Irvine, CA and LA. Not sure what that means? Bird rocks and FF doesn’t (yes I live in Chicago).
Twitterers are making more noise about Franz Ferdinand (sorry about the color swap, blue = bird in these graphs) — though in general, the tweet rate looks low. They start to look similar over the last few days.
The real metrics here are actual listens, downloads, or sales. Based on current Amazon Sales Rank, in CD format, “Tonight” ranks #36 and “Noble Beast” ranks #94. However, as an MP3 download,”Tonight” ranks #54 and “Noble Beast” dominates at #12.
I have a few tools I can use moving forward to track this stuff in more detail. Not sure what to make out of this just yet — but interesting nonetheless.