Dec 08

All That Data — So Little to Say

Google’s Zietgeist 2008 held so much promise as I clicked through from Techmeme, to Google Blog, to it.  But with all that data, this is the year end round up?  It doesn’t even qualify for the Cliff Notes version.  Google — give me unfettered access to your 2008 data, over the course of 2 weeks, and I’ll pull something a little more compelling together.  And I know–it’s about making money not understanding human behavior and generating insights.  But if you’re going to do it, why not do it Google style?